So I finally caved and caught up with one of the latest Netflix crazes – the documentary Black Fish. If you haven’t heard of this movie… first of all, what are you doing with your life? It’s only been blowing up social media websites for a good couple of months. Second of all, because I think it’s an interesting film – watch the trailer to find out the jist of it.
One of the things I love most about the rise of technology and social media is the amazing PR campaigns that are made possible (and visible) because of these fabulous inventions. It’s probably obvious that I have a soft spot for this kind of thing, but there’s nothing more inspiring than seeing someone’s project come to life and rapidly gain worldwide popularity – I can only hope that one day I’ll be able to watch my own idea unfold in the same way. So as 2013 wraps up, I’d like to take a moment to remember some of my favourite advertisements and campaigns from the year.
I’m not sure if I should be embarrassed to admit this, but I love a reality TV show that features a strong, leading woman. Kell on Earth is my absolute fave (obviously – since it’s focused around the PR industry), but I recently finished another series that I ended up loving. It’s a few years old, but it’s Kimora Lee Simmons’: Life in the Fab Lane. Kimora is a former supermodel, the former CEO of Baby Phat, and currently a mom and fashion mogul that heads numerous other fashion and beauty brands. The show centres around Kimora’s career (planning fashion shows, branding, ad campaigns – all of that fun stuff that really gets my blood pumping) but it also includes many aspects of her family life as well. I was completely absorbed into this show, and binge watched the first 3 seasons on Netflix (yes Nina, I am a binge watcher!) and then went hunting for the rest of the episodes on the internet. Call me crazy, but I found a lot of the show’s aspects to be really motivating career-wise, so I’m thinking about adding Kimora to my list of role models. Here’s what she taught me: