In the winter of 2014, I participated in McMaster University’s StratComm competition where teams are required to create strategic communications plans for real-life organizations.

The first round consisted of the re-brand and re-launch of McMaster University’s Humanities Target Learning & Experiential Education Center. This round placed my team, Alpha Communications, in the Top 3.

Humanities Experiential Education Strategic Communications Plan

The final round consisted of assessing the needs of one of McMaster University’s M.A. programs and creating a plan that would assist in increasing the amount of domestic applications received.

McMaster University Master of Arts in Communication and New Media Strategic Communication Plan


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