Strategy

In the winter of 2014, I participated in McMaster University’s StratComm competition where teams are required to create strategic communications plans for real-life organizations.

The first round consisted of the re-brand and re-launch of McMaster University’s Humanities Target Learning & Experiential Education Center. This round placed my team, Alpha Communications, in the Top 3.

Humanities Experiential Education Strategic Communications Plan

The final round consisted of assessing the needs of one of McMaster University’s M.A. programs and creating a plan that would assist in increasing the amount of domestic applications received.

McMaster University Master of Arts in Communication and New Media Strategic Communication Plan

Advertisements

What are your thoughts?

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s