So You Wanna Work in Sports?

Yesterday I decided to take an extended study break and check out an awesome networking event hosted by the Hamilton Bulldogs. Although I’ve pretty much set myself up job-wise for the next year, I’m still so interested in seeing what else is out there, and generally, I find listening to other people’s career stories so inspiring and motivating (the perfect kind of study break during exam time, right?)

The event was hosted by the Hamilton Bulldogs, and featured  a bunch of speakers from the Bulldogs, Niagara Icedogs, the Niagara Sports Commission, Global Spectrum, The Aspire Group, and more (but sadly, no one from MLSE). We were given the opportunity to listen to everyone’s career stories, with a chance to network and apply in-person to some of the organizations’ open positions at the end. Oh and the best part, our event ticket also gave us access to the Bulldogs’ game later in the evening.

Now I’m not fully focused on working in the sports industry, although I’m beyond excited for my summer internship with a national sports organization and I dream about working in the NBA – I’m trying to keep an open mind as I also love the fashion, beauty, lifestyle industries… the list goes on. And although I didn’t actively participate in the networking aspect of the event, I definitely gained some valuable insight in what working for a sports organization would entail. And since I know I’m not the only one interested in this industry, here are the top five pieces of advice that execs had to give to the audience:

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So You Wanna Work in PR?

It’s that time of year again – the dreaded summer job search. I’m hoping most of you have mapped out your plans for the summer, but I know I’ve talked to a lot of people who are feeling frustrated with how difficult it is to find a summer job or internship in their field. And I’ll agree – it’s not easy, especially since it’s so hypercompetitive. I got really lucky last summer, and just sort of, unexpectedly fell into, my very first PR job at African Lion Safari. Since then, searching for PR employment has definitely gotten easier, so it just goes to show that all it takes is that one job.

But what happens when you’re struggling to even find that one?

You take matters into your own hands, duh! There are plenty of things you can do to gain related experience, and many employers see value in a person who tries to gain this experience elsewhere. So here’s how you start:

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Social Media Moments: Who Really Won the Olympics

I’ve said it before and I’ll say it again – major sporting events are not only fun for fans and athletes; they also provide killer reading material for PR students like myself! I get way too excited when a major corporation publishes a cheeky tweet or photo, add in a celebrity endorsement or a pop culture reference and I’m over the moon.

So perhaps now you understand why, instead of being glued to my television screen while Canada proved how much we really are winter, I was glued to my timeline and Twitter feed, trying to see which brand would beat all of the others to the punch. And in case you were too busy basking in the golden Canadian glory to notice all of the hard work coming from WestJet and Oreo, I’ve prepared a neat little package of the companies that really won the Olympics. 

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