So You Wanna Work in PR?

It’s that time of year again – the dreaded summer job search. I’m hoping most of you have mapped out your plans for the summer, but I know I’ve talked to a lot of people who are feeling frustrated with how difficult it is to find a summer job or internship in their field. And I’ll agree – it’s not easy, especially since it’s so hypercompetitive. I got really lucky last summer, and just sort of, unexpectedly fell into, my very first PR job at African Lion Safari. Since then, searching for PR employment has definitely gotten easier, so it just goes to show that all it takes is that one job.

But what happens when you’re struggling to even find that one?

You take matters into your own hands, duh! There are plenty of things you can do to gain related experience, and many employers see value in a person who tries to gain this experience elsewhere. So here’s how you start:

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Social Media Moments: Who Really Won the Olympics

I’ve said it before and I’ll say it again – major sporting events are not only fun for fans and athletes; they also provide killer reading material for PR students like myself! I get way too excited when a major corporation publishes a cheeky tweet or photo, add in a celebrity endorsement or a pop culture reference and I’m over the moon.

So perhaps now you understand why, instead of being glued to my television screen while Canada proved how much we really are winter, I was glued to my timeline and Twitter feed, trying to see which brand would beat all of the others to the punch. And in case you were too busy basking in the golden Canadian glory to notice all of the hard work coming from WestJet and Oreo, I’ve prepared a neat little package of the companies that really won the Olympics. 

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On My Mind: #BellLetsTalk Day

As someone who has seen many people close to me struggle with mental illness, Bell Let’s Talk Day is an initiative that really resonates with me.

For those unfamiliar with the program, on January 28 (today) Bell will donate 5 cents for every text message and mobile/long distance phone call made on a Bell phone, as well as any tweet using the hash tag #BellLetsTalk, and Facebook share of their Bell Let’s Talk image.

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